Though the majority of beauty shoppers all over the world still buy cosmetics in-store, more and more of them prefer to search and evaluate products from the comfort of their sofas. How to choose the right channel for marketing beauty productsĪccording to Facebook IQ insights, the beauty industry has been facing a great change in the way people discover, evaluate, and purchase makeup and skincare products. Other channels to fuel up your beauty marketing.How to choose the right channel for marketing beauty products.
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